New Delhi: A new analysis by OpenAI shows that enterprise adoption of AI is accelerating rapidly, both in terms of how many people are using it and how deeply it is being integrated into daily work.
The State of Enterprise AI report, which draws on de-identified usage data from OpenAI’s enterprise customers as well as a survey of 9,000 workers across nearly 100 global companies, reveals that organizations are moving beyond experimentation and beginning to scale AI tools in ways that create measurable productivity gains.
According to the study, weekly messages sent through ChatGPT Enterprise have increased eight-fold over the past year, and the average employee now sends 30% more messages than before. Usage of structured, repeatable workflows — including Projects and Custom GPTs — has grown 19-fold year-to-date, a sign that companies are embedding AI into integrated processes rather than treating it as a one-off assistant.
There has also been a dramatic rise in reasoning-intensive work: average reasoning token consumption per organization has grown by more than 320 times in just 12 months, reflecting the shift toward more complex, multi-step tasks.
Widespread Adoption
The report notes that adoption is rising across nearly every industry. Technology, healthcare and manufacturing are experiencing the fastest growth, while professional services, finance and technology operate the largest-scale deployments. Globally, markets such as Australia, Brazil, the Netherlands, and France have each recorded more than 140% year-over-year growth.
API usage is expanding quickly as well, with international customer growth exceeding 70% over the last six months and Japan emerging as the largest corporate API market outside the United States.
Employees report substantial day-to-day improvements from using AI. Seventy-five percent say AI has improved either the speed or quality of their work, and most workers report saving between 40 and 60 minutes per day. Heavy users often save more than 10 hours each week. These productivity gains span nearly all corporate functions: IT teams report faster issue resolution, marketing and product teams see quicker campaign execution, HR professionals experience improved employee engagement, and engineers deliver code more rapidly.
Beyond efficiency, workers also say AI is enabling new capabilities. Coding-related activity among non-technical professionals has increased significantly, and three-quarters of surveyed employees say AI allows them to complete tasks they previously could not perform.
Heavy users often save more than 10 hours each week. Productivity gains by using ChatGPT Enterprise span nearly all corporate functions. (Photo by Solen Feyissa on Unsplash)
AI Integration Matures
The analysis also highlights a widening gap between “frontier” users and firms and the rest of the field. Frontier workers — those in the top 5% of usage — send six times more messages than the median user and engage more deeply with advanced features. Frontier organizations, likewise, send twice as many messages per seat and demonstrate more mature integration of AI across teams. These differences matter because the data shows that time savings and capability gains compound as employees use AI tools more frequently and across a wider set of tasks.
With OpenAI releasing new features roughly every three days, the report suggests that the biggest bottleneck for organizations is no longer the technology itself but rather their readiness to adopt, integrate, and scale it effectively.
The State of Enterprise AI is intended to help companies benchmark themselves, identify where value is being created today, and understand how deeper AI integration can amplify impact over time. OpenAI plans to continue sharing insights as adoption grows and as organizations transition from early pilots to durable, enterprise-wide deployment.
(Cover photo by Emiliano Vittoriosi on Unsplash)